Day-glo. If it doesn’t work on clothes, can it really work on sweets?
(I’m sure day-glo fans will be bridling at the first part of that statement, but if clothing isn’t subdued, drab and dull, I’m not interested.)
In these days of natural, local, independent, hand-made idealism, even the big companies are phasing out artificial colours in favour of less eye-popping alternatives.